Established in 1952 as a non-profit trade association, SCFRC's purpose is to exchange, discuss and develop ideas to further improve and stimulate the promotion of frozen & refrigerated foods.

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SCFRC, as part of its mission to promote and drive sales of frozen and refrigerated products, offers discounted participation in its FSI events in October, March and July. Manufacturers have the opportunity to offer high-value coupons and package shots of sponsoring brands to 4.6 million consumers throughout Southern California. There is also a link for consumers to our website where they can enter a $10,000 sweepstakes promotion sponsored by the NFRA.

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Rusty Hobart
2401 E. Katella Ave
Anaheim, CA 92806
Phone: (714) 514-1500

Immediate Past President
Jacqueline Howell
Nestle U.S.A.
32620 Corte Loja
Temecula, CA 92592
Phone: (949) 689-5901

Vice President
Natalie Sanders
Advantage Solutions
1400 S. Douglas Rd, Suite 200
Anaheim, CA 92806
Phone: (909) 217-8074

Kristal Clark
Ruiz Foods
1082 S. Prospero Dr.
Glendora, CA 91740
Phone: (626) 833-6458

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SCFRC respects the privacy of its members and other visitors to its Web site. SCFRC strongly believes that if electronic commerce and online activities are to flourish, consumers must be assured that information provided online is used responsibly and appropriately. To protect online privacy, SCFRC has implemented the following policy.

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Upcoming Events

DDBC & SCFRC Holiday Dinner Dance - Reserve a Table for 10
08 Dec 2018
05:00PM - 11:30PM
The Clubhouse at Anaheim Hills Golf Course
DDBC & SCFRC Holiday Dinner Dance
08 Dec 2018
05:00PM - 11:30PM
The Clubhouse at Anaheim Hills Golf Course
coyote hills golf course.jpg
SCFRC Foundation Golf Tournament
16 Apr 2019
08:00AM - 02:00PM
Coyote Hills Golf Course


Member Benefits Include
Scholarship Opportunities

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Everyone loves ice cream; 98% of all US households purchase it
Americans lead the world in ice cream indulgence, averaging a whopping 48 pints per person per year
Summertime is the perfect time to celebrate with ice cream and frozen novelty treats
Frozen & refrigerated foods are versatile, convenient and perfect for healthy kids and their active lifestyles
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July 2019

Sponsorship Details, July 2019: Please check back for detai....

March 2019

Sponsorship Details, March 2019: Four (4) week adver....

Oct 2018

Sponsorship Details, Oct 2018: Please check back for de.... SPONSORSHIP